New York, NY, September 2007 -- Norwegian Coastal Voyage has announced its name change to Hurtigruten (Her te grew ten), adopting the official name of the parent company as it's known throughout the world. The change of name is just one of several steps Hurtigruten has taken over the past few years as it works hard establishing itself as the leading player in the explorer cruise market, adding many of the world's most remote and intriguing destinations such as Antarctica, Greenland and the Arctic's Spitsbergen to its Norwegian product line. This year the company launched a new 318-berth deluxe exploration ship, the MS Fram, built especially for polar waters.

Hurtigruten is one of the world's oldest cruise lines - started 115 year ago operating coastal steamers along the fjord-filled west coast of Norway in the 1890s. The recent merger of its two partner companies has created a more powerful player in the global market.

Hans Rood, president of Hurtigruten Inc., explains "This is one of several advancements taken in our evolution as a leader in exploration cruising to the most pristine regions in the world with 16 ships and an extensive variety of voyages. The exploration cruise market is thriving and we are well positioned to set the standard by offering authentic exploration experiences with state of the art cruise ships and offering lectures and exploration expertise for an experienced travelling clientele. Hurtigruten already has strong partnerships with travel agents and tour operators and we will seek to maximize these distribution channels and further promote our brand character and values, as well as continue to deliver top products and service which have made the company so successful. Strategically this is an exciting time for everyone involved."

Over the coming months, the North American market will become accustomed to seeing "Hurtigruten" and the new logo as the campaign continues to build its share of the Norwegian cruise market and promote new destinations and itineraries.

Hurtigruten is a world leader in expedition cruising sailing to many of the world's last frontiers including Antarctica, Greenland and the Arctic's Spitsbergen. Information, brochures and reservations can be obtained from Hurtigruten, (800) 323-7436/f(212) 319-1300; fax (212) 319-1390; 24-hour brochure hotline (800) 666-2374; www.hurtigruten.us.

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Gillies and Zaiser
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NCV-37-September, 2007

• NOTE TO EDITORS: Copy of new logo, MS Fram photos and interview with Hans Rood available upon request